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If you’re looking for a way to make your ads more effective, capture more attention and get you more clients… this article will show you exactly that. I vividly remember writing my first ad. I hated every second of it. You know what the worst part was? My boss gave me the job to write that ad because I had just spent three years in business school studying economics, graduating in marketing and sales. We analysed the biggest and most successful companies in the world. But when I tried to use that knowledge to write an ad for our local business… I had no idea how to do it! Looking at that blank page I realised I was in over

The truth is, there’s WAY MORE to selling than being that sleaze ball everyone hates and slams the proverbial door on. In fact, you can sell without having to sell at all! And in this article, you’re going to learn how.  We all hate those salespeople who relentlessly try to sell you something you don’t want. Like once in Cartagena, a very keen fellow almost leapt through my taxi window trying to flog me a toe ring!  Don’t get me wrong – I’ve been in sales for most of my life. I love selling and I can appreciate it when a salesman is good. With that being said… I understand why sales has THAT reputation. GRUBBY MONEY GRABBERS! Look –

The vast majority of advertising fails to grab the balls of the prospect.  Just think about all the times you’ve been on Facebook/Insta and scrolled past an ad just because it LOOKED like an ad… If you’re like me, this bothers you. But every now and again, an ad gets your attention and captures your interest. So what is the difference between the lame majority and one that lures you in like a nymph out of Odyssey? I’ll tell you but first, let me explain something… About 90-95% of businesses get this completely wrong. That means if you’re reading this, you will likely be too. And it’s not your fault. See school doesn’t teach anybody about this. …And that leads